THE STORY BEHIND OVO HOODIE FROM ONLINE STARTUP TO FASHION ICON

The rise of luxury streetwear has transformed the fashion industry, and one brand that has made an undeniable impact is October’s Very Own (OVO). The Ovo hoodie, a staple of the brand, has evolved from an online startup product into a globally recognized fashion icon. Through its blend of exclusivity, premium craftsmanship, and cultural relevance